White Mirror

White Mirror is a monthly blog series published by Idealog. It highlights the positive connection between humans and machines, and the impact it makes to create a better world.

The logo was created based on the idea of a positive reflection, and when animated, the reflected ‘R’ playfully glitches. Together with a drop of a vibrant red, it builds an energetic and forward identity that makes it pop. This idea of a mirrored element is also used as a visual language throughout the brand rollouts.